New Peter Rabbit Attraction Launches on Blackpool’s Seafront

Aurora, aged 2, experiences the new interactive, multi-sensory attraction ‘Peter Rabbit: EXPLORE & PLAY’, on the Promenade in Blackpool, northern England on February 10, 2022. The £1 million attraction opens to the public on February 12, 2022 and marks the beginning of a year-long celebration of Peter Rabbit’s 120th birthday. Visitors get to experience life as Jeremy Fisher, where they can “splash” in a sensory pond, play lily pad drums and strum musical reeds; then go on an adventure through Mr McGregor’s Garden with its giant carrots, tunnels and slides. And venture into Mr Bouncer’s Invention Workshop and prepare dinner for Peter Rabbit and his friends in The Burrow.